The most common mistakes on websites that deter customers

Do you have a website, but instead of calling, potential clients just disappear?

The problem may not be your advertising at all — it might be the website itself.The truth is simple: a poorly designed website can put people off faster than running out of coffee on a Monday morning.Check the most common mistakes that drive customers away — and learn how to avoid them.
 

1. Your website loads slower than an old PRL-era coffee machine

If your website takes more than 3 seconds to load, nearly half of users will simply close it.In the age of fast internet, user patience is a scarce resource.

👉 Solution: image optimisation, modern hosting, and technology suited for 2025 standards.
 

2. The website doesn’t work properly on mobile devices

Over 70% of users browse websites on their phones.If they have to pinch and zoom just to read your phone number — congratulations, you’ve just lost a customer.

👉 Solution: responsive design that looks great on both desktop and smartphones.
 

3. Chaos and lack of clarity

Flashing banners, five background colours and background music — that might have worked in the 90s, but today it feels like a nightmare.Users want to quickly find your offer and contact details, not fight their way through a maze of links.

👉 Solution: a clean layout, clear navigation, and a visible “Call Now” button.
 

4. No local SEO

Your business operates in Łódź, but your website doesn’t mention Łódź anywhere?Google doesn’t know you’re a local business — and potential customers end up finding… your competitors.

👉 Solution: content optimised for local search keywords.
 

5. An outdated website

An offer from 2018, broken links, and images with calculator-level quality — an easy way to show visitors that “nothing happens here anymore”.

👉 Solution: regular updates and fresh content (e.g. blog posts, news, case studies).
 

6. No fast and easy contact

A visitor enters your website, wants to call… and spends five minutes searching for the phone number.If they don’t find it, they’ll click the next website — your competitor’s.

👉 Solution: phone number and “Call” button always visible at the top of the page.
 

Summary

Your website is your digital business card.But if it scares customers away instead of attracting them — it works against you.

At AB-Media, we design modern, fast and user-friendly websites that genuinely attract customers in Łódź and across the Łódzkie region.

👉 See how we can help: ab-media.pl