17 September 2025

Company blog – is it really worth writing articles to attract clients?

Many business owners believe a blog is an unnecessary extra

Something that only takes time and delivers no real results.Nothing could be further from the truth.

A company blog is one of the most effective ways to attract clients online, build trust and improve your visibility on Google.

In this article, I’ll show you why running a business blog is worth it, how to write articles that attract clients, and what mistakes companies make when they give up on this form of marketing.

Why a company blog is an investment, not a waste of time

1. A blog positions you as an expert

People buy from those they trust.When a potential client visits your blog and reads articles where you share your knowledge, they naturally start seeing you as a specialist in your field.

👉 Example:A construction company that publishes guides on choosing materials or roof maintenance builds trust and increases its chances of getting enquiries.

2. A blog improves your Google visibility

Every article is an additional page indexed by Google.The more valuable content your website has, the greater the chance that potential clients will find you in search results.

👉 Example:An article like “How to prepare your roof for winter” can attract hundreds of people searching for advice — and some of them will decide to use roofing services.

3. A blog attracts clients long-term

Google Ads work only while you pay.A blog works for years — one article can generate traffic and enquiries for many months or even years.

What does a company blog bring to your business?

  • More clients from search engines – articles help you appear for many different keywords

  • Stronger expert branding – clients trust businesses that share knowledge

  • Greater reach on social media – blog posts can be shared on Facebook, LinkedIn or Instagram

  • Sales support – articles answer client questions before they even contact you

How to write blog articles that attract clients

1. Understand your clients’ problems and questions

The best articles answer real client needs.Think about the questions you hear most often and the problems your clients struggle with.

👉 Example topics:

  • “How to choose the right windows for an energy-efficient home?”

  • “5 most common mistakes when choosing a website”

  • “How much does a roof renovation cost in 2025?”

2. Use simple language

Your clients are not always experts.Avoid complicated wording and explain things clearly and visually.

3. Add practical examples

Articles with real examples are far more credible than pure theory.Show real client stories, project photos and case studies.

4. Take care of SEO

  • use keywords naturally

  • structure content with H2 and H3 headings

  • add meta descriptions

  • link to other blog articles

5. End with a clear call to action (CTA)

Always invite the reader to take the next step: contact you, request a quote or read another article.

The most common mistakes when running a company blog

  • Writing only about the company – a blog is not an advert, it’s value for the client

  • Lack of consistency – one article a month is better than five and then silence

  • Ignoring SEO – unoptimised content is hard to find on Google

  • Overly long and boring posts – clients want clarity, examples and practical advice

  • No CTA – without guidance, users often just leave the website

How much does it cost — and is it worth it?

Running a blog mainly costs time — writing one article takes around 2–4 hours (or you can outsource it to a copywriter).

But this investment pays off many times over, because each article can attract hundreds of potential clients.

👉 Imagine this:One article attracts 300 visitors per month.If just 5% contact you, that’s 15 new enquiries every month — from a single post.

Blog vs social media — who wins?

Many companies focus only on Facebook or Instagram.That’s a mistake.

Social media is a great addition — but your blog is your command centre.

  • A Facebook post lives for a few hours

  • A blog article can work for you for years

The best solution is to combine both:write a blog article, then share a shorter version on social media with a link to the full post.

How to start a company blog

  • Choose topics – start with 5–10 most common client questions

  • Create a publishing plan – e.g. one article every two weeks

  • Write for the client, not for yourself

  • Promote articles – share them on social media and in newsletters

  • Analyse results – check in Google Analytics which posts attract traffic

Summary

A company blog is one of the cheapest and most effective ways to attract clients online.It works 24/7, builds your brand, brings traffic from Google and supports sales.

Don’t treat a blog as an obligation — think of it as an investment that grows in value over time.

Call to action (CTA)

👉 Want a blog that attracts clients and is fully optimised for SEO?Contact me — I’ll build a website with a blog, write the first articles and show you how to grow it easily yourself.

 

📞 Call: 533 210 500

🌐 Visit: ab-media.pl